Are you confused about the efficiency of your websites, Facebook pages, Twitter accounts, LinkedIn company pages or YouTube channels? Do you feel that they usually failed to provide positive results despite being regarded as highly effective marketing tools? If this is the case, you might need to relook into your online marketing strategy.
The content that many businesses have created on the different platforms might just simply be “beautiful” online brochures. They are no different from hard-copy brochures that shout, “Sell! Sell! Sell!” to your potential customers. You might want to guess what one may do after receiving the brochures. Our take is that your prospects would simply ignore them and discard the brochures away.
In order to prevent your customers from “throwing” your sales material away, you need to develop a well-thought approach to engage your existing and potential customers. We believe that the best method will be by offering great content constantly on your websites and marketing them over various online network and social platforms. By employing this simple strategy, your visitors will tend to stay longer on your website and are more likely to return in the future.
Through the properly planned process, your customers will be converted into loyal enthusiasts and devoted spokespersons that will not hesitate to recommend your brand. This way, you can expect mid-term results that can be further stretch over a long period.
Setting up channels similar to a sales funnel, will make the entire process measureable. Such a strategy will then be more effective in helping you to increase sales. It is perhaps time for you to rethink about your precious marketing resources. Stop using practices that yield miserable returns and are hard to track. Let us start developing quantifiable strategies that make more dollar-sense for your businesses.